I’ve made some comments internally related to specific notes where I was a little confused by details. One challenge with the media memo is that it can be difficult to stay consistent with your “story” about what is presented in the media coverage.It is fine to say that the coverage is “mixed.” In other words, it shows both positive and negative positions. I believe that may be true in this case. Or, I believe you may not have the right language to convey your meaning.Your final section, recommendations, seems to suggestion that SheIn needs to overcome problems with the way that the media presents the company. In other words, you seem to be saying that the media is showcasing SheIn in a negative way. Yet, your summary of the findings of the scan is almost all positive. Your writing reads as if you are describing SheIn as being positive in its business outcomes.I recommend that you be more direct in your description of the total number of articles reviewed (20) and the specific items you reviewed for (see comments). Do not forget that you should also include an appendix that lists the citation of all the source materials.Your “findings” section should, generally, be longer than your opening and your “recommendations” section in this memo.
