**********REQUIREMENT 2 of 2: Written Short Report**********
Due Tuesday, October 25th, 11:59pm (Upload to Canvas)
80 Points
You will write a short report in Microsoft Word, discussing your chosen city, and the business you selected for your city, and analyzing the business for your selected city. You will provide a recommendation letting the reader know why the business you selected would be a good fit for the city you chose. As you are learning in BUAD 301, it is important to make sure to provide solutions with information to back up your reasoning.
A minimum of 8 outside sources are required for your report (published and credible sites ONLY – No Wikepedia or webpages). Use any sources that seem appropriate, but make sure you go beyond the surface. Learn what you can about the town’s history. What direction are they going in? Is there a social or political climate that you should account for? What do residents want in their community? After all, there’s no point in recommending a skate park for a community populated by retirees. Keep track of your sources: cite them in the text and list them in your References. Incorrect attribution causes a substantial reduction in your report grade.
Format: You must write your report in Short Report Format. See format below. Proofread carefully and SPELLCHECK. Make sure to write in third person.
Title Page: 1 Page
Content: 6 Pages
Must be in a report format. The text of the report should be single-spaced, font 11 or 12, 1-inch margins, 6 pages minimum (this minimum does not include the SWOT Analysis and reference page requirement).
Use titles for each section; be creative – City Background Information, Future of City, Findings, Political Climate, Planned Business for City, Business Background and Success, Business Idea, etc.
SWOT Analysis: 1 Page
You must include a SWOT analysis for your business (include an actual SWOT Analysis chart). This DOES NOT count towards the minimum 6-page requirement.
SWOT Analysis video: https://www.youtube.com/watch?v=JXXHqM6RzZQ
SWOT Analysis article: https://www.smartdraw.com/swot-analysis/
Reference Page: 1 Page
Include a REFERENCE page with at least eight citations in standard APA style (you can use surveys and interviews as well if you like). They must be as current as possible. The reference page does not count as part of the minimum of 6 pages.
