MKT 100, Case Study 1 Brief Form
Review the grading standards contained in the rubric for this case.
Use this form to organize your responses, filling in the three sections
Save your file with YOUR LAST NAME in the filename.
Submit to the dropbox by SUNDAY, 25 JULY.
1. Up to 6 points.
In one or two sentences, clearly state the central issue(s) Jim Dickson must address.
Begin your statement: “How can Jim Dickson . . . ” or “How can Jim’s Services, Inc., . . .”
2. Up to 12 points.
Present your recommended course of action by which Jim Dickson can address the central issue(s) you have identified in the previous section.
Present these recommendations as a step-by-step plan Dickson can follow and thus address effectively the central issue you identified in Section 1. Develop this plan as fully as needed for Dickson to know what to do.
3. Up to 7 points.
Fully support your recommended course of action with significant factors from the case.
Present only supporting evidence rather than repeat or expand on your course of action in Section 2.
