Each week, you will discuss in detail several important concepts covered in your readings and you and your classmates will explore them further.
This discussion forum is intended to focus deeply on a few important concepts. The forum aims to help you demonstrate your understanding of the concepts and your ability to explain, analyze, and apply these concepts in a larger context and to find interrelations between these and other concepts you learned during the week.
Post an initial minimum 200-word response by Wednesday at 11-59pm and three responses to other students’ postings by Sunday at 11-59pm
Topic
Market Research in International Marketing
The basic objective of the market research function is providing management with information for more accurate decision making. The objective is the same for domestic and international marketing.
After reviewing this week’s readings, answer the following:
Discuss in detail why foreign marketing research presents some challenges and problems not encountered on the domestic front. Book needed for class Core Principles of International Marketing – Simple Book Publishing (wsu.edu)
done
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Jun 6th, 2022
