Assignment Instructions for Part-I:
Log in to Saudi Digital Library (SDL) via University’s website
On first page of SDL, choose “English Databases”
From the list find and click on EBSCO database.
In the search bar of EBSCO find the following article:
Title: “Drive Innovation with Better Decision-Making.”
Author: Linda A Hill, Emily Tedards, Taran Swan
Date of Publication:November–December 2021
Published: Harvard Business Review
Assignment Question(s):(Marks 15)
Part-I
Read the article titled as “Drive Innovation with Better Decision-Making.” by Linda A Hill, Emily Tedards, and Taran Swan published in Harvard Business Review, and answer the following Questions:
Summarize the article and explain the main issues discussed in the article. (In 500-600 words) (Marks 5)
According to the article, why we should focus on Decision-Making? Discuss in relation with the text you learnt in the course. Use additional reference to support your argument. (In 400-500 words)(Marks 5)
Part-II- Critical Thinking Question
“Decision making is the process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.” Explain the statement with example (Words 400-500)(Marks 5)
Answers
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CREATIVE THINKING
Quality plays a very vital and important role in any project whether it be a manufacturing or service industry not only to increase market share but also to avoid accidents. At its simplest, quality means meeting the intended purpose. Quality is also known as ‘fit for use.’ Quality products meet the stated requirements, have tolerable levels of defects, and are consistently produced. In short, quality means accurate (correct) and precise (consistent) results within a project.
Quality improvement is the framework used to systematically improve care. Quality improvement seeks to standardize processes and structure to reduce variation, achieve predictable results, and improve outcomes for patients, healthcare systems, and organizations.
Q1. What are dimensions of a product quality?(5 Marks)
Q2 How the quality of the Product can be improved? Discuss its cycle.
(5 Marks)
Q3. What are different types of Quality through which customer satisfaction and fitness for use can be ensured?(5 Marks)
Discussion Questions
What is the World Trade Organization? What is its role in the world economy?(minimum words: 400, marks:2)
What is the International Monetary Fund? Discuss its relationship with the World Bank. (minimum words: 500, marks: 3)
How do you think BMW integrates its various unique brands into a global effort that works for them (BMW, Rolls-Royce, and the MINI) across the world’s many global markets?(minimum words: 400, marks: 2)
What is your reaction to the global brand of BMW when you hear its name, think of the brand, and see BMW vehicles on the road?(minimum words: 400, marks: 2)
Rolls-Royce’s chase of perfection drives the supreme quality, exquisite hand craftsmanship, and attention to the finest detail to maintain its global position as the pinnacle luxury automobile manufacturer in the world. How do you think the Rolls-Royce brand helps, or hurts, other BMW brands globally (i.e., BMW, the MINI)? Give arguments in support of your answer. (minimum words: 500, marks: 3)
The MINI is a unique car offering in the BMW portfolio. It has long-engaged in clever solutions and distinctive designs that have enabled terrific urban driving and have catered to customers’ individual needs. Do you agree that this is the focus for the MINI, and do you think it is working as advertised globally? Discuss. (minimum words: 500, marks: 3)
Case study
Please read Case 1: “Globalization of BMW, Rolls-Royce, and the MINI” available in your e-book (International business: Competing in the global marketplace (13th ed.), at page no.625, and answer the following questions:
Assignment Question(s):