MAN6500CBE Section 01CBE Business Strategy and Entrepreneurship (11 Weeks) – CBE Online Course – 2023 Summer Quarter
Deliverable 05 – Business Development Roadmap
Deliverable 05 – Business Development Roadmap
Top of Form
Bottom of Form
Assignment Content
Top of Form
Competency
Apply techniques used in business development.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
You have decided to open a cupcake bakery and move your home-based business into a storefront. Recently, you met with SBA National, a non-profit, that focuses on helping entrepreneurs start their business with funding and guidance. The non-profit also hosts a business pitch competition to anyone who is a client. One of the requirements of the SBA business pitch competition is that each participant must do a Business Development Roadmap to document the process that you will use to create a business development strategy.
Instructions
Develop a Business Development Roadmap using the provided template.
MAN6500 Business Dev Template_Revised
Include the following areas in your roadmap:
Planning and Identifying Priorities
Client prospecting
Market research on your industry and area
Networking strategy
Marketing strategy
For each area, list the key implications (opportunity or strength) to your business
Make sure to use audience-specific language and professional tone throughout the document.
Clear organization, APA formatting for the references list, and proper grammar and punctuation are required.
Resources
To research companies and industries, visit the Companies & Industries page within the School of Business Guide
To conduct market research, visit the Consumers & Demographics page within the School of Business Guide
Business Source Complete via EBSCO
Business via ProQuest
Ebooks and Academic Ebooks via EBSCO
Ebook Central via ProQuest
Bottom of Form
Deliverable 05 – Business Development Roadmap
Rubric Details
Maximum Score
4 points
Grade for Deliverable 5
100% of total grade
A – 4 – Mastery
4
B – 3 – Proficiency
3
C – 2 – Competence
2
F – 1 – No Pass
1
I – 0 – Not Submitted
0
Criterion 1
0% of total grade
A – 4 – Mastery
Comprehensive description of the following areas in the roadmap: Planning and Identifying Priorities Client prospecting Market research on your industry and area Networking strategy Marketing strategy
0
B – 3 – Proficiency
Reasonable description of the following areas in the roadmap: Planning and Identifying Priorities Client prospecting Market research on your industry and area Networking strategy Marketing strategy
0
C – 2 – Competence
Moderate description of the following areas in the roadmap: Planning and Identifying Priorities Client prospecting Market research on your industry and area Networking strategy Marketing strategy
0
F – 1 – No Pass
Rudimentary description of the following areas in the roadmap: Planning and Identifying Priorities Client prospecting Market research on your industry and area Networking strategy Marketing strategy
0
I – 0 – Not Submitted
Not Submitted
0
Criterion 2
0% of total grade
A – 4 – Mastery
For key area, comprehensive implications (opportunity or strength) to the business.
0
B – 3 – Proficiency
For key area, reasonable implications (opportunity or strength) to the business.
0
C – 2 – Competence
For key area, moderate implications (opportunity or strength) to the business.
0
F – 1 – No Pass
For key area, rudimentary implications (opportunity or strength) to the business.
0
I – 0 – Not Submitted
Not Submitted
0
Criterion 3
0% of total grade
A – 4 – Mastery
Comprehensive use of audience-specific language and professional tone throughout the document.
0
B – 3 – Proficiency
Reasonable use of audience-specific language and professional tone throughout the document.
0
C – 2 – Competence
Moderate use of audience-specific language and professional tone throughout the document.
0
F – 1 – No Pass
Rudimentary use of audience-specific language and professional tone throughout the document.
0
I – 0 – Not Submitted
Not Submitted
0
Criterion 4
0% of total grade
A – 4 – Mastery
Comprehensive use of clear organization, APA formatting for the references list, and proper grammar and punctuation.
0
B – 3 – Proficiency
Reasonable use of clear organization, APA formatting for the references list, and proper grammar and punctuation.
0
C – 2 – Competence
Moderate use of clear organization, APA formatting for the references list, and proper grammar and punctuation.
0
F – 1 – No Pass
Rudimentary use of clear organization, APA formatting for the references list, and proper grammar and punctuation.
0
I – 0 – Not Submitted
Not Submitted
0
