Each week, you will discuss in detail several important concepts covered in your readings and you and your classmates will explore them further.
This discussion forum is intended to focus deeply on a few important concepts. The forum aims to help you demonstrate your understanding of the concepts and your ability to explain, analyze, and apply these concepts in a larger context and to find interrelations between these and other concepts you learned during the week.
Post an initial minimum 200-word response by Wednesday at 11-59pm and three responses to other students’ postings by Sunday at 11-59pm
Key Factors Affecting Global Marketing Opportunities
The European/African/Middle East regions include perhaps the greatest diversity in income levels and cultures possible, providing daunting challenges for international marketing managers. Consider your textbook readings and lectures for this week and answer the following question.
Explain how economic, political, geographic and cultural factors influence the size and nature of marketing opportunities in the European/African/Middle East regions.
