This the activity’s description:
Part 1: Find 3 of the worst ads (related to your client in some way–could be same industry, same objective, etc.) and insert them into a Notability file. Explain why they’re bad.
NOTE:
1. I NEED YOU TO KNOW HOW TO USE NOTABILITY AS YOU NEED TO USE IT TO CREATE THE FILE.
2. I WILL PROVIDE YOU WITH THE NAME OF MY CLIENT (OR IN OTHER WORDS, THE BUSINESS NAME) AND WITH THE LINK TO THEIR WEBSITE AND SOCIAL MEDIA PAGE SO THAT YOU CAN UNDERSTAND WHO THEY ARE AND WHAT THEY DO.
Part 2: Find 3 of the best ads (related to your client in some way) and place them in the same file. Explain why you like them so much.
Part 3: Walk us through how pieces of ads like fonts, colors, layout, font size, art, and other components (if any) make a difference in ads.
Part 4: Pick a medium (social media ad, billboard, bus bench, flyer, etc.) and then explain how you would decide which font(s) to use, which art to select, how to lay out the text with the art, how to select the font size, etc. If it’s easier, you’re welcome to come up with an ad for your client based on their objective and explain why you did it that way. (NOTE: I WILL ACTUALLY LIKE FOR YOU TO DO IT THAT WAY.)
