Domino’s Pizza: Marketing Research (Chapter 4)
Watch this YouTube video – Domino’s Pizza Turnaround (4:21) https://www.youtube.com/watch?v=AH5R56jILag
Look at these images taken from a Business Week article (March 20-26, 2018 issue): Domino’s Quote1 Domino’s Quote2 Domino’s Quote3
Read this Forbes 2019 brief article How Domino’s Plans to Continue Dominating the Pizza Market
Answer the following questions:
Explain the role that marketing research played in the creation and launch of Domino’s new pizza.
Are there more effective ways that Domino’s could have gone about its research process?
Why did it take so long for Domino’s to realize that customers didn’t like its pizza?
Follow the guidelines, use course concepts from the text, and at least one outside credible source. Link your response to specific sections of the video, develop your responses, and cite and reference your work.
Peer Post: Reply substantively to earn points to one (1) of your peer’s posts. Further the discussion with your peer and support your discussion with a credible outside source and citation.
