Within a one-page description of Starbucks’ characteristics—that is, in 200 to 300 words—answer the questions (below) for that brand.
What five words best describe the brand? What are its attributes?
What is the origin story of the brand? How was it founded or built?
What does this brand want to accomplish? What is its mission?
What are the core values of the brand? What does it hold close to its heart?
What makes this brand special? What differentiates it from other brands?
Remember that a brand is what people say, feel, or think about a product, service, or company.
