INTRODUCTION
Producing an effective message encompasses efficient planning and organization and models influential communication. In this task, you will create an effective message by proposing a policy for an organization or community. You will then create a professional, influential, narrated digital multimedia message of your proposed change. For your proposal and presentation, you may select a topic from the list provided or you may use a policy based on your own personal or professional interests.
This task includes two parts:
a written message plan
a professional, narrated multimedia presentation that focuses on a policy change for an organization or community (e.g., workplace, environmental, social group or club, neighborhood, school)
Note: You must use Panopto for this task. You may use Panopto to create the narrated portion, or you may use another software of your choice and upload the resulting video file to Panopto for evaluation.
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).
A. Write your presentation plan by doing the following:
1. Describe the audience (organization, community, etc.) you wish to target with your proposed policy and why it should be of concern to your chosen audience.
2. Describe the problem to be solved by the proposed policy.
3. Discuss your proposed policy and how it will affect the chosen audience.
B. Present your proposed policy from part A by doing the following:
1. Create a narrated multimedia presentation that meets the following criteria:
between 2 and 7 minutes in length
appropriate for the selected audience
describes the problem to be solved
proposes the change
integrates the following principles of multimedia design:
– effective organization
– effective opening and closing
– appropriate choice and placement of relevant visuals
– effective use of vocalics (i.e., pitch, tone, inflection, volume)
Note: Submit a video recording using Panopto of your narrated multimedia presentation. The video should feature a voiceover of you narrating your multimedia presentation and should not show you speaking, so your webcam should not be enabled. You may use Panopto to record the narration by using screen capture, or you may use another software of your choice and upload the resulting video file to Panopto.
Note: For instructions on how to access and use Panopto, use the “Panopto FAQ” web link, as well as the attached D268 Panopto Instructions document provided in the Supporting Documents.
To submit your recording, select the Panopto folder titled “Introduction to Communication Multimedia proposal – RRM2 Task 3 / D268.” Once the recording has been uploaded and processed in Panopto’s system, retrieve the URL of the recording from Panopto and copy and paste it into the Links option. Upload the remaining task requirements using the Attachments option.
C. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized. This includes source citation for any visual elements used in the digital presentation.
D. Demonstrate professional communication in the content and presentation of your submission.
File Restrictions
File name may contain only letters, numbers, spaces, and these symbols: ! – _ . * ‘ ( )File size limit: 200 MBFile types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z
RUBRIC
A1:AUDIENCE
NOT EVIDENT
A description of the audience is not provided.
APPROACHING COMPETENCE
The description does not accurately portray the audience to be targeted by the proposed policy or does not logically address why the change is of concern to the chosen audience.
COMPETENT
The description accurately portrays the audience to be targeted by the proposed policy and logically addresses why the change is of concern to the chosen audience.
A2:PROBLEM
NOT EVIDENT
An explanation of the problem to be solved by the policy is not provided.
APPROACHING COMPETENCE
The explanation does not describe a problem or how the policy will address the problem.
COMPETENT
The explanation describes a problem and how the policy addresses the problem.
A3:PROPOSED POLICY
NOT EVIDENT
A discussion of a proposed policy is not provided.
APPROACHING COMPETENCE
The discussion proposes a feasible policy but does not logically address how the policy will affect the chosen audience.
COMPETENT
The discussion proposes a feasible policy and logically addresses how the policy will affect the chosen audience.
B1:MULTIMEDIA PRESENTATION
NOT EVIDENT
A narrated digital multimedia presentation is not provided in Panopto.
APPROACHING COMPETENCE
The narrated digital multimedia presentation provided in Panopto does not address the policy from part A, is not 2–7 minutes in length, or does not meet each of the given criteria.
COMPETENT
The narrated digital multimedia presentation provided in Panopto addresses the policy from part A, is 2–7 minutes in length, and meets each of the given criteria.
C:SOURCES
NOT EVIDENT
The submission does not include both in-text citations and a reference list for sources that are quoted, paraphrased, or summarized, including visual elements.
APPROACHING COMPETENCE
The submission includes in-text citations and a reference list for sources that are quoted, paraphrased, or summarized, including visual elements; however, the citations or reference list is incomplete or inaccurate.
COMPETENT
The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized, including visual elements, and a reference list that accurately identifies the author, date, title, and source location as available.
D:PROFESSIONAL COMMUNICATION
NOT EVIDENT
Content is unstructured, is disjointed, or contains pervasive errors in mechanics, usage, or grammar. Vocabulary or tone is unprofessional or distracts from the topic.
APPROACHING COMPETENCE
Content is poorly organized, is difficult to follow, or contains errors in mechanics, usage, or grammar that cause confusion. Terminology is misused or ineffective.
COMPETENT
Content reflects attention to detail, is organized, and focuses on the main ideas as prescribed in the task or chosen by the candidate. Terminology is pertinent, is used correctly, and effectively conveys the intended meaning. Mechanics, usage, and grammar promote accurate interpretation and understanding.
WEB LINKS
Panopto Access
Panopto FAQ
How to Submit a Panopto Video Link for Evaluation
SUPPORTING DOCUMENTS
D268 Task 3 Rotating Topic List.docx
D268 Panopto Instructions.pdf
