After reading Chapter 8 “Lifecycle Models”, answer one question from the “Discussion points/Exercises” section.
For Chapter 5, please read only the “distance decay” section, and answer the following question:
What are the implications of distance decay for the tourism industry? Specifically, what can DMO (Destination Marketing Organization) promote its destination by using the concept of distance decay? You may talk about DMO in general or select one destination when answering this question.
