DO NOT PLAGIARIZE AND DO NOT USE OUTSIDE SOURCES. DO NOT CITE ANYTHING.USE OWN WORDS.
Chapter 6 Review
Chapter 6 Learning Goals (keep the following questions in mind as you read chapter two)
Give examples of how question-wording can change the results of a survey or poll.
Describe the different ways questions can be worded: open-ended, forced-choice, and using rating scales.
Explain how to increase the construct validity of questions by wording them carefully and by avoiding leading questions, double-barreled questions, and double negatives.
Explain how question order can change the meaning (and validity) of a question.
Explain ways to increase the construct validity of questions by preventing respondent shortcuts (such as yea-saying), biases (such as trying to look good), or simple inability to report.
Describe how observational techniques for measurement are different from survey techniques.
Explain ways to improve the construct validity of observations by reducing observer bias, observer effects, and target reactivity.
Directions
DO NOT PLAGIARIZE!
Use the chapter reviews to help guide you through the reading. As you read, stop to paraphrase the definition of each of the following key terms.
After you are done reading, answer the five review questions below.
Feel free to type your information in the Word document and upload it.
Make sure to rename it and save it to a flash drive, hard drive, or Google documents, so you do not lose the information.
Survey
Poll
Open-ended questions
Forced-choice question
Likert Scale
Semantic Differential Format
Leading Question
Double-Barreled Question
Negatively Worded Question
Response Set
Acquiescence
Fence Sitting
Socially Desirable Responding
Faking Good
Faking Bad
Observation Research
Observer Bias
Observer Effect
Masked Design
Reactivity
Unobtrusive Observation
Review Questions
Describe some of the pitfalls in question writing for surveys.
Consider the various survey question formats: open-ended, forced choice, Likert, and semantic differential. For each of the following research, topics write a question in each format, keeping in mind some of the pitfalls in question writing. A study that measures attitudes about women serving in combat roles in the military.
A customer service survey asking people about their satisfaction with their most recent shopping experience.
A poll that asks people which political party they have supported in the past.
How does a researcher collect data when conducting observational research?
What is a coding system? What are some important considerations when developing a coding system?
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