Case #2
Carefully read and examine the Harvard Business Publishing (Ivey Publishing) case, Carl’s JR: Developing A Sustainable Competitive Advantage. Write a case analysis paper that opens with an introduction paragraph, closes with a summary paragraph and in the main part of the paper addresses the following:
SWOT Analysis
1. Internal: What are Carl’s JR’s internal strengths and weaknesses?
2. External: What are Carl’s JR’s external opportunities and threats?
Market Segmentation and Strategy
3. Define Market segmentation and target market (according to the text). Describe Carl’s JR’s market target market (just previous to the time of the case), what were the strategies they had been using to market to their target customer?
4. What strategic marketing changes should Carl’s JR make in order to develop a greater sustainable competitive advantage? (Hint: describe an extended target market and how can they modify their marketing strategy to reach them?)
Competitive Advantage
5. What are potential sources of competitive advantage for a company? Is a competitive advantage sustainable?
Ethical & Biblical Principles
6. Reflect and discuss how do your personal values, beliefs, and worldview inform your examination of the case? What are the ethical concerns that Carl’s JR top leadership might or should be concerned about?
Academic Writing
The submission should be written in academic essay writing with consistent application of APA requirements, including title page, reference page, and headings that align and directly identify the assignment requirements above.
