Your term project for this class is a 14 page marketing plan for the product or service that was approved in your week one proposal. (I DID PLANET FITNESS!!!!!!) It is to follow APA format. Don’t forget to use an appropriate amount of references for a paper of this length.
Required Marketing plan Headings:
Executive Summary
Situation Analysis
-Market Summary
-Target Markets
Marketing Demographics
-Geographics
-Demographics
-Behavioral factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Competitors Analysis
Market Strategy
-Marketing objectives
-Financial objectives
-Positioning strategy
Marketing tactics
-Product
-Price
-Distribution
-Communication
-Research
Financials
-Break-Even Analysis
-Sales Forecast
-Marketing Budget
