Step 1: Review the APA basic outline format Links to an external site. and an example of its use. Download an example of its use.
Note that your business plan outline will need to…
Show the hierarchical relationship or logical ordering of information, using the APA basic outline format.
Be formatted according to APA guidelines, double-spaced, in Times New Roman 12-point font, with one-inch margins on each side.
Include proper citations of references and quotes. All sources used must be included in the Reference section (see step 5).
Step 2: Create an outline of your business plan.
The outline will be a set of sections/headings (and sub-headings) that identify the important elements of the business plan. These headings and sub-headings will become your Table of Contents for your final Business Plan submission in M8. Note that you will also provide supporting detail in Step 3.
Executive summary
A one-page summary of your whole plan, typically written after the rest of the plan is completed.
Company descriiption
Including the basic business model that your company will use as well as your business’ vision and mission statement.
Also including the organizational structure of your business and why your chosen structure will support operations in a foreign country.
Market analysis
The rationale for choosing your target market includes estimated market size in the foreign country as well as your target markets within that country.
Also include a competitive analysis of your industry to address competitors’ strengths and weaknesses.
Also include an analysis of cultural, legal, and political factors that will impact your launch.
Products
An explanation of what you will sell and the most important features of your products.
The rationale for your product choice.
While an actual launch would include a more extensive explanation, you are only required to briefly cover your product for this assignment. If your product is fictitious, please make that clear in your work.
Marketing plan
Your product launch strategy includes competitive strategy, entry decisions, and intended mode of entry.
A comparison of the differences and similarities between your domestic market and launch market and how the differences support or challenge your strategy.
How you intend to get the word out about your business, and what strategic decisions you’ve made about things like your pricing strategy.
Discuss any cultural implications associated with your marketing plan.
Logistics and operations plan
Everything that needs to happen to turn your raw materials into products and get them into the hands of your customers including where your product will be manufactured.
Identify some of the differences between domestic and global logistics and supply chain management issues that will impact your project.
Financial plan
Financial management considerations include government policies, and economic considerations for the launch, including foreign currencies, tariffs, and overall foreign market exchange considerations (unemployment, disposable income, etc.).
Cash Flow statement (to be created in a spreadsheet and pasted into Final Business Plan)
Itemize your expected expenses and income over an initial 5-year launch period. Create your own numbers but ensure they are realistic.
Write a Conclusion…
…that summarizes your plan and seeks approval from management to move forward.
Step 3: Populate your outline with supporting details
Per the Step 1 example, your outline should be more than just heading and sub-headings; it should include supporting detail.
For each sub-heading, you should provide at least two supporting details (points).
Each detail should be written concisely yet clearly, so readers understand the point that you intend to cover in your final project.
Complete sentences are acceptable but not required. Paragraphs provide too much information and should NOT be included.
Step 4: Update your list of business plan resources with 5 additional resources.
These should be resources that you have used (or plan to use) to understand your launch country and aid the development of your business plan. These resources should be in addition to the resources that you identified in your M2 proposal assignment. As such, you should now have 10 resources.
Note that at least 6 of those 10 resources must be scholarly.
*I’ve attached my initial project work and its original 5 reference. Please, add an additional five scholarly references to the already established reference list.*
