Pick one of the teams, and make 4 recommendations for their next move (e.g., “change positioning for product X to be ____ in size, and _____ in performance in order to ________________”; “introduce new product in __________ segment with size ______ and performance _________ in order to achieve _____________”). Be sure to cite the reason for your recommendation (be specific) and what you think the outcome will be in the next round from each of the actions.
As a good consultant, please address a variety of areas (i.e., don’t fixate on 1 area for your 4 recommendations). For example, resist the temptation to say “Recommendation A is to change the price of product 1 to ___, Recommendation B is to change the price of product 2 to ___, Recommendation C is to change the price of product 3 to ___, Recommendation D is to change the price of product 4 to ___.”
The goal for these recommendations is to have maximum impact by adhering to the strategy chosen by the team you are advising. Here are the respective team strategies for these teams in Courier:
Andrews: Broad differentiator
Baldwin: Focused differentiator
Chester: Broad cost leader
Digby: Broad differentiator
Erie: Focused cost leader
Ferris: Focused differentiator
Reminder: You can adjust position (with age
