1page How serious is the competitive threat to eHarmony?
Identify eHarmony’s business strategy. Describe the scope of competitive and source of competitive advantage. There are four alternatives for eHarmony proposed at the end of the case study; choose one or develop your own, and describe how eHarmony’s business strategy will change based on the industry environment and this new strategy.
2nd page. In order for you to start thinking about your responses, here is the prompt:
I would like you to consider four alternatives for eHarmony at the end of the case study. Choose one of the proposed strategies at the end of the case study or propose a new set of actions that you think would help eHarmony compete at the time of the case study. Remember to scaffold your answer by explaining how that alternative changes or remains consistent with eHarmony’s existing generic business strategy, and whether the alternative makes sense given the lifecycle of the online personals industry at the time of the case study.
