Part 1: Read the article and answer the following questions (minimum 200 words each)
https://hbr.org/2003/06/lets-hear-it-for-b-players
What is the definition of a B Player and how are they different from an A Player?
Do you agree or disagree with the article and why?
How can you motivate B players?
Part 2: This is a case study related to practicing your business acumen in the preparation and justification of the value you present to your customers. In this case study, you are presented with a sales opportunity for Sales Automation. Read the case and answer all the questions.
