The text and the rubic are attached!
SPECIAL NOTE: In addition to the regular layout of your case analysis (posted below as a reminder), you need to develop a value chain model for Southwest and compare it to one or more of the legacy airlines when conducting your case analysis. This should go in the Business Circumstance section of your analysis report. This is required and if you do not include a value chain, your grade will be significantly reduced.
Although this case is specifically about Southwest in the wake of 9/11, airlines are facing similar issues today given COVID-19 and high gas prices, which has resulted in fewer, more crowded flights with fewer direct flight options (making customers have to use connections). I expect you to address this issue in your case analysis.
As a reminder, here are the case instructions:
There are five required elements to a successful case analysis. You and your team will write a brief report with a header for each required section. Reports should be in APA format (Times New Roman, 12 pt font; double-spaced, title page with team name, contributing member names, class and section, etc. … for more help on APA style, see the Purdue University OWL website: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html (Links to an external site.)).
The report should be no longer than 4-6 pages, depending on the complexity of the case. All papers will be checked by TurnItIn for similarity scores. You will have access to your score. If it is on the high end, please edit the sections that are plagiarized to avoid grade deductions. The required sections are below with additional details to assist as needed. You should have a header in your paper for each required section – failure to include headers will result in a grade deduction.
You should NOT divide up these sections among your team to each write one section … the entire point of a team case study is to talk about the case and collectively come up with recommendations and measurements. I expect to see everyone in the team actively participating in the team discussion area as you prepare this case in order to receive full individual credit on this assignment. Failure to actively participate in the case preparation discussion in the team discussion area will result in an individual grade deduction at my discretion.
Brief Organizational Overview
In this section, you are to provide details about the organization that is the focus of the case. Provide enough detail that someone who is unfamiliar with the company would be able to understand the nature of their business (couple of paragraphs at most)
Business Dilemma/Challenge/Critical Choice
In this section, you explain the issue that the company is facing – this is the main problem outlined in the case (one paragraph)
Business Circumstances
In this section, you explain the business circumstances that led to the dilemma, challenge, or critical choice that the focal organization now faces (2-3 paragraphs, depending on complexity of case)
Recommendations
This is the meat of your report – here you write up recommendations that you believe will result in the best outcome(s) for the organization. You should have 1 paragraph per recommendation and more than one recommendation per case analysis. Note any practical implementation issues. Be sure to provide evidence-based support in the form of material from the text and/or evidence-based practices in other organizations that you have learned in this course and through your own experiences. NOTE: most cases do not lend themselves to 1 correct solution – there are a number of things organizations can do to address the issues at hand. As this is a capstone course, you are expected to draw from all of your other classes to consider how best to resolve the dilemma/challenge/critical choice with multiple recommendations.
Performance Measurement
In this section (again, another key part of a case analysis), you suggest specific ways to measure performance outcomes that demonstrate the validity of your recommendations. This means you need to answer the following questions for each recommendation (i.e., 1 paragraph per recommendation): how will you know if your recommendation is working (i.e., what metrics will show success)? What data will you need to collect to provide the evidence that it is working? How soon after your recommendation was put in place should you collect the data and how often do you need to collect it? Why? Rely on Chapter 2 as well as what you have learned in other classes for assistance in this section.
