Name
News Article Summary #: Company Name
Paragraph 1 (optional): A brief introduction about the company
In this paragraph, you may want to briefly introduce the case company, such as its primary businesses, firm size (e.g., number of employees, total assets or sales), and current market share.
Paragraph 2: A summary of the news article
In this paragraph, you need to summarize the news article using your own words. You can start with the title of the news article and its author’s name.
Note: Please do not just copy and paste sentences from the article.
Paragraph 3: Key takeaways from the news article
In this paragraph, you need to explain why the chosen article is relevant to the topics covered in class. For example, Chapter 1 discusses a company’s strategy, business model, and competitive advantage.
Paragraph 4 (optional): Conclusion
In this paragraph, you may want to suggest ideas that can excel the company’s performance. For example, a vertical integration via acquisitions may help the company’s future profitability by securing important raw materials or achieving economies of scale.
Reference(s)
Copy and paste a link (i.e., URL) to the news article.
